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Jamie Skelton

Product Launch Magic for Boost Cola in Northern Ireland

0:50 · Published 16 January 2020 · Posted by @dublinmagician on Instagram · Video by Boost Drinks NI (@boost_drinksni)

Key moments

On 16 January 2020, Jamie posted this 50-second clip as a "#TBT". His caption thanks "the guys @boost_drinksni for inviting me to partner up with them for their #newproductlaunch #boostcola". The video carries the boost_drinksni name in every frame.

The launch took place in a shopping centre. Jamie wears a red Boost gilet. At 0:04, he springs a deck of cards from one hand to the other. At 0:08, he handles a deck in the busy mall. At 0:12, staff serve the drink from a sampling stand with red cups.

At 0:16, a woman with a cup in her hand reacts with a wide smile. A sign at 0:28 asks "Your verdict?", with "Likey" and "No likey" buttons. Shoppers taste the drink at 0:36.

The video ends on the Boost Cola end card at 0:44. It reads "New & exclusive to Northern Ireland" and "Nothing comes close".

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